by Calvin Jones | Jan 31, 2017 | Business Strategy, Content Marketing, Digital Marketing
Why the key to business success has nothing to do with predicting what’s around the corner The post below was my blog entry to the most recent CongRegation digital unconference. The theme of the event last November was “The Future”, and while I...
by Calvin Jones | Nov 7, 2016 | Online marketing, publishing, writing
Originally written for the Global Academy of Digital Marketing back in 2013, this post explaining native advertising seems to have disappeared, so I thought I’d repost it here. Let me know what you think. Remember when social media was being hailed as “the next...
by Calvin Jones | Dec 1, 2015 | Social Media
This post on Social Media was my entry to CongRegation 2015 — a marvellous “unconference” for digital professionals that takes place annually in the little village of Cong, Co. Mayo. This is my third post for CongRegation — but was my first...
by Calvin Jones | Jan 9, 2015 | Content Marketing, Trends
The following is a post I originally wrote for CongRegation 2014 in November 2014 whilst travelling in Southeast Asia. It’s a topic that proved quite popular, and I think it will resonate with readers here, so I’m re-publishing it. Let me know what you...
by Calvin Jones | Oct 18, 2013 | Content Marketing
You’ve probably been hearing a lot about content recently. It seems that everyone is talking about content strategy and content marketing, and how its revolutionising the marketing landscape. Content is the shiny new buzzword of the online marketing elite...
