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The world’s best online marketing case studies

by Calvin Jones | Sep 2, 2009 | Blogs, Book, Digital Marketing, Online marketing

Image by DavidErickson via Flickr Time to breathe a bit of life back into this blog. Between writing and promoting Understanding Digital Marketing, work with SOHO Solo, Career Moves and other editorial commitments things have been pretty hectic. Damian and I have also...

Online trust… it’s a fragile thing

by Calvin Jones | Oct 19, 2008 | Blogs, Engagement, SEO, Social Media

Image by hongxing128 via Flickr I’ve just been reading a post over on Damien Mulley’s blog on some of the things that make him trust an online business more, and others that make him trust them less. I’m going to commit a cardinal sin here and block-quote Damien’s...

The dilemma: to open up and share, or to play things close to your chest….

by Calvin Jones | Apr 30, 2008 | Blogs, Digital Marketing, Internet Marketing, Product development, Social Media

Just reading this over on Conor O’Neill’s Argolon blog: should a small business blog about development of a new product? I think the answer has to be a resounding yes. Gordon Murray of eWrite in Cork is apparently considering chronicling the trials and...

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