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Social Web: candidates screening employers

by Calvin Jones | May 23, 2008 | Careers, Consumer behaviour, Digital Marketing, Social Media

We all know how crucial attracting and retaining bright, talented people is to the success of any organisation. Now is a particularly crucial time on the recruitment scene. The bright young stars of tomorrow — true digital natives (PDF File) — are entering...

Is Content King? Or Is Search?

by Calvin Jones | Apr 5, 2008 | Consumer behaviour, Digital Marketing, Internet Marketing, Online Opinion, Traditional media

Browsing through the latest "the day in search"  on the Search Engine Land site, an article title "Is Content King? Or Is Search?" in Business Week caught my eye. It’s an interesting article that goes on to look at the tensions that...

Getting results in online marketing — pre-seminar thoughts

by Calvin Jones | Mar 14, 2008 | Consumer behaviour, Conversion, Digital Marketing, Events, Internet Marketing, Training

I’m sitting sipping coffee in the Conference Centre foyer at the Clarion Hotel in Cork, waiting in eager anticipation for Getting Results in Online Marketing to start. There’s a positive vibe, and the course material (6MB or so of PDF files) has been...

Reality mining… is this the future of marketing?

by Calvin Jones | Mar 12, 2008 | Consumer behaviour, Conversion, Digital Marketing, Internet Marketing, Training

A journalist makes a phone call from their mobile phone to their editor in London. They utter a single word that lights up a light on the screen of a security service’s operative. 24 hours later they’re dead. It’s a scene from The Bourne Ultimatum,...

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