by Calvin | May 23, 2008 | Careers, Consumer behaviour, Digital Marketing, Social Media
We all know how crucial attracting and retaining bright, talented people is to the success of any organisation. Now is a particularly crucial time on the recruitment scene. The bright young stars of tomorrow — true digital natives (PDF File) — are entering...
by Calvin | Apr 5, 2008 | Consumer behaviour, Digital Marketing, Internet Marketing, Online Opinion, Traditional media
Browsing through the latest "the day in search" on the Search Engine Land site, an article title "Is Content King? Or Is Search?" in Business Week caught my eye. It’s an interesting article that goes on to look at the tensions that...
by Calvin | Mar 14, 2008 | Consumer behaviour, Conversion, Digital Marketing, Events, Internet Marketing, Training
I’m sitting sipping coffee in the Conference Centre foyer at the Clarion Hotel in Cork, waiting in eager anticipation for Getting Results in Online Marketing to start. There’s a positive vibe, and the course material (6MB or so of PDF files) has been...
by Calvin | Mar 12, 2008 | Consumer behaviour, Conversion, Digital Marketing, Internet Marketing, Training
A journalist makes a phone call from their mobile phone to their editor in London. They utter a single word that lights up a light on the screen of a security service’s operative. 24 hours later they’re dead. It’s a scene from The Bourne Ultimatum,...
