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How to future proof your business

How to future proof your business

by Calvin Jones | Jan 31, 2017 | Business Strategy, Content Marketing, Digital Marketing

Why the key to business success has nothing to do with predicting what’s around the corner The post below was my blog entry to the most recent CongRegation digital unconference. The theme of the event last November was “The Future”, and while I...

Three in a bed: the complex relationship between Search, Content and Social Media

by Calvin Jones | Jan 9, 2015 | Content Marketing, Trends

The following is a post I originally wrote for CongRegation 2014 in November 2014 whilst travelling in Southeast Asia. It’s a topic that proved quite popular, and I think it will resonate with readers here, so I’m re-publishing it. Let me know what you...

Why content is not the “Next Big Thing” in marketing

by Calvin Jones | Oct 18, 2013 | Content Marketing

You’ve probably been hearing a lot about content recently. It seems that everyone is talking about content strategy and content marketing, and how its revolutionising the marketing landscape. Content is the shiny new buzzword of the online marketing elite...

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