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Getting results in online marketing — pre-seminar thoughts

by Calvin Jones | Mar 14, 2008 | Consumer behaviour, Conversion, Digital Marketing, Events, Internet Marketing, Training

I’m sitting sipping coffee in the Conference Centre foyer at the Clarion Hotel in Cork, waiting in eager anticipation for Getting Results in Online Marketing to start. There’s a positive vibe, and the course material (6MB or so of PDF files) has been...

Getting Results in Online Marketing

by Calvin Jones | Mar 13, 2008 | Conversion, Digital Marketing, Internet Marketing, Training

I’ve been invited to attend a half day seminar in Cork tomorrow morning called “Getting Results in Online Marketing”. Hosted by John Coburn of Praxis Now, this is a follow up Seminar to the one I attended last October — Internet Marketing for...

Reality mining… is this the future of marketing?

by Calvin Jones | Mar 12, 2008 | Consumer behaviour, Conversion, Digital Marketing, Internet Marketing, Training

A journalist makes a phone call from their mobile phone to their editor in London. They utter a single word that lights up a light on the screen of a security service’s operative. 24 hours later they’re dead. It’s a scene from The Bourne Ultimatum,...

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