by Calvin | Sep 2, 2009 | Blogs, Book, Digital Marketing, Online marketing
Image by DavidErickson via Flickr Time to breathe a bit of life back into this blog. Between writing and promoting Understanding Digital Marketing, work with SOHO Solo, Career Moves and other editorial commitments things have been pretty hectic. Damian and I have also...
by Calvin | Apr 29, 2009 | Digital Marketing, e-mail marketing, Internet Marketing, Spam, Uncategorized
E-mail marketing delivery tips for successful e-mail marketing campaigns from the CEO of AWeber Email Marketing Tom Kulzer. Make sure your customers get the message by following Tom’s advice: Ensuring requested opt-in email is delivered to subscriber inboxes is...
by Calvin | Aug 6, 2008 | Book, Digital Marketing, Internet Marketing, publishing, writing
Update — “Understanding Digital Marketing” is now available for pre-order on amazon Our new book somehow seems very real this morning. I opened an e-mail from our publishers, Kogan Page, to find a link to the “Understanding Digital Marketing” page on...
by Calvin | Jul 25, 2008 | Careers, Digital Marketing, market research
Published as a part of a three article series in the Career Moves section of the Evening Echo Last week we looked at six ways you could use the internet to help you conduct efficient, cost effective market research. This week we offer another six suggestions that can...
by Calvin | Jun 17, 2008 | Digital Marketing, market research, Social Media, writing
When you’re starting a new business one of the key things you need to do is market research. Who are your potential customers, and what are their wants and needs? What sort of demand is there for your products or services? Who are your main competitors, what are...
by Calvin | Jun 13, 2008 | Digital Marketing, Internet Marketing, Online marketing, Social Media, Trends
Prominent Irish blogger Damien Mulley recently pointed out the folly of focussing on some elements of online marketing at the expense of others. Pursue more established online marketing strategies and ignore social media and your letting a golden opportunity slip by –...
