by Calvin | Nov 7, 2016 | Online marketing, publishing, writing
Originally written for the Global Academy of Digital Marketing back in 2013, this post explaining native advertising seems to have disappeared, so I thought I’d repost it here. Let me know what you think. Remember when social media was being hailed as “the next...
by Calvin | Aug 6, 2008 | Book, Digital Marketing, Internet Marketing, publishing, writing
Update — “Understanding Digital Marketing” is now available for pre-order on amazon Our new book somehow seems very real this morning. I opened an e-mail from our publishers, Kogan Page, to find a link to the “Understanding Digital Marketing” page on...
by Calvin | Jun 4, 2008 | Book, Digital Marketing, Internet Marketing, Online marketing, publishing, writing
We’re in the final furlong now. After six months of hard work the body of the book is written, and we’ll be getting the final bits and pieces (figures, diagrams, glossary, case studies, etc.) out to the publisher over the next week or so. Phew! It’s been a marathon…...
