by Calvin | May 4, 2008 | Digital Marketing, Google, Internet Marketing, Online advertising spend, Search, SEM, SEO, Traditional media
An article in today’s Sunday Times outlines how spending on SEO in the UK is on the increase as businesses vie for potentially lucrative organic search listings in Google. According to the article SEO spending in Britain will reach £400 million this year, and...
by Calvin | Feb 20, 2008 | Digital Marketing, Events, Internet Marketing, Search, SEM, SEO, Training
Ireland’s only dedicated search engine marketing event, Search Marketing World, will be held at the Crowne Plaza, Northwood, Dublin, on 03 April 2008. Keynote speaker at Ireland’s only dedicated search event this year is Chris Sherman, Executive Editor of...
by Calvin | Nov 5, 2007 | Digital Marketing, Internet Marketing, Search, SEM, SEO
Martin Murray of leading Irish Digital Marketing agency Interactive Return kindly answered a few questions on Search Marketing to assist in my education. I found it very useful, and thought you might like to share in his search insight: Q. How long have you been...
by Calvin | Oct 19, 2007 | Internet Marketing, Just a thought, Search, SEM, SEO
At the moment I’m working on a sample chapter of the book that will form part of a package that will be going out to a list of potential publisher’s that Damian has drawn up. I’m learning a lot… quickly, and one of the first things that I came...
by Calvin | Oct 18, 2007 | Keywords, SEM, SEO
Increasing numbers of people are using more sophisticated search terms to find what they’re looking for online. This is hardly going to be news to the SEO experts among you — but for those (like me) getting to grips with SEO for the first time, it’s...
