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UK SEO spending growing at 60% per annum, says Sunday Times

by Calvin Jones | May 4, 2008 | Digital Marketing, Google, Internet Marketing, Online advertising spend, Search, SEM, SEO, Traditional media

An article in today’s Sunday Times outlines how spending on SEO in the UK is on the increase as businesses vie for potentially lucrative organic search listings in Google. According to the article SEO spending in Britain will reach £400 million this year, and...

Is Content King? Or Is Search?

by Calvin Jones | Apr 5, 2008 | Consumer behaviour, Digital Marketing, Internet Marketing, Online Opinion, Traditional media

Browsing through the latest "the day in search"  on the Search Engine Land site, an article title "Is Content King? Or Is Search?" in Business Week caught my eye. It’s an interesting article that goes on to look at the tensions that...

Is print media making a comeback? I think not!

by Calvin Jones | Mar 28, 2008 | Digital Marketing, Internet Marketing, News, Online advertising spend, Traditional media

The Irish Independent reports that Irish newspaper advertising revenue is up 1.3% to €367 million euro. That 1.3% overall increase incorporates, they say, a whopping 8% increase in advertising spend from advertising agencies. To which I can’t help asking why?...

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