by Calvin | May 27, 2010 | Social Media, Video
Social media is a phenomenon that’s revolutionising the way consumers engage with brands all over the developed world. While people have always talked about the companies they do business with, today instead of telling five friends in a bar about that bad customer...
by Calvin | May 18, 2010 | Digital Marketing, Online marketing, Video
Toyota’s “Swagger Wagon” videos to promote their Sienna Minivan range are getting lots of attention online. Posted to YouTube on 02 May, the video below had received more than 1.8 million views in 16 days to the time of this post. Toyota teamed with comedy director...
by Calvin | Dec 9, 2009 | Conferences and Events, Social Media, Video
My co author on Understanding Digital Marketing, Damian Ryan, kicked off proceedings at the recent Simply Zesty Winter Camp in Dublin. In his presentation he discussed the current state of the digital market, trends, and where he sees things heading in the future....
