by Calvin | Nov 7, 2016 | Online marketing, publishing, writing
Originally written for the Global Academy of Digital Marketing back in 2013, this post explaining native advertising seems to have disappeared, so I thought I’d repost it here. Let me know what you think. Remember when social media was being hailed as “the next...
by Calvin | Sep 30, 2008 | Book, writing
Kogan Page couldn’t squeeze our full author biographies onto the cover of “Understanding Digital Marketing”. Since we spent so long pondering what to put into them I thought I’d post the full, uncut versions here for everyone to read ;-)…. DAMIAN RYAN is regional...
by Calvin | Aug 6, 2008 | Book, Digital Marketing, Internet Marketing, publishing, writing
Update — “Understanding Digital Marketing” is now available for pre-order on amazon Our new book somehow seems very real this morning. I opened an e-mail from our publishers, Kogan Page, to find a link to the “Understanding Digital Marketing” page on...
by Calvin | Jun 17, 2008 | Digital Marketing, market research, Social Media, writing
When you’re starting a new business one of the key things you need to do is market research. Who are your potential customers, and what are their wants and needs? What sort of demand is there for your products or services? Who are your main competitors, what are...
by Calvin | Jun 4, 2008 | Book, Digital Marketing, Internet Marketing, Online marketing, publishing, writing
We’re in the final furlong now. After six months of hard work the body of the book is written, and we’ll be getting the final bits and pieces (figures, diagrams, glossary, case studies, etc.) out to the publisher over the next week or so. Phew! It’s been a marathon…...
by Calvin | May 23, 2008 | competitions, Social Media, Twitter, writing
Just had to fire in a quick post about the twitter story competition being run by @copyblogger — write a story in EXACTLY 140 characters, post it on twitter, add a link to your tweet in the comments on the original blog post, and be in with the chance of winning...
