by Calvin | Dec 9, 2009 | Conferences and Events, Online marketing, Social Media
Interaction and engagement with online communities is fast becoming a fundamental element of online strategy for successful organisations today. Blogs, social networks, review sites and other web2.0 tools and services are changing the way businesses interact with...
by Calvin | Dec 9, 2009 | Book, Digital Marketing
I’m working on a new book (a follow-up to Understanding Digital Marketing) that will be published by Kogan Page next year showcasing forty of the best digital marketing campaigns in the world. We’re sourcing case studies from various places, and will feature a mixture...
by Calvin | Oct 20, 2009 | Conferences and Events, Digital Marketing, Engagement, Events, Internet Marketing, Networking
Join me and Damian Ryan in Dublin on Thursday 05 November along with a panel of award winning online marketing creatives to learn how creativity and innovation in your digital marketing campaigns can give your business a boost. Understanding Digital: CREATIVE...
by Calvin | Oct 12, 2009 | Digital Marketing, Social Media
Image by HubSpot via Flickr Social media is the buzzword in online marketing today. It’s still in its embryonic stages, and not nearly as critical to online success, or indeed as measurable, as some more established online marketing channels (search springs to mind as...
by Calvin | Sep 2, 2009 | Blogs, Book, Digital Marketing, Online marketing
Image by DavidErickson via Flickr Time to breathe a bit of life back into this blog. Between writing and promoting Understanding Digital Marketing, work with SOHO Solo, Career Moves and other editorial commitments things have been pretty hectic. Damian and I have also...
