by Calvin Jones | Jan 9, 2015 | Content Marketing, Trends
The following is a post I originally wrote for CongRegation 2014 in November 2014 whilst travelling in Southeast Asia. It’s a topic that proved quite popular, and I think it will resonate with readers here, so I’m re-publishing it. Let me know what you...
by Calvin Jones | May 27, 2010 | Social Media, Video
Social media is a phenomenon that’s revolutionising the way consumers engage with brands all over the developed world. While people have always talked about the companies they do business with, today instead of telling five friends in a bar about that bad customer...
by Calvin Jones | Dec 9, 2009 | Conferences and Events, Social Media, Video
My co author on Understanding Digital Marketing, Damian Ryan, kicked off proceedings at the recent Simply Zesty Winter Camp in Dublin. In his presentation he discussed the current state of the digital market, trends, and where he sees things heading in the future....
by Calvin Jones | Oct 12, 2009 | Digital Marketing, Social Media
Image by HubSpot via Flickr Social media is the buzzword in online marketing today. It’s still in its embryonic stages, and not nearly as critical to online success, or indeed as measurable, as some more established online marketing channels (search springs to mind as...
by Calvin Jones | May 1, 2009 | e-mail marketing
Image via Wikipedia Is Social Media killing E-Mail Marketing? No, is the short answer! I was reading the post I’ve linked to above over on Denise Cox’s e-mail marketing blog, and found myself nodding in agreement. Rumours of e-mail marketing’s...
