We’re in the final furlong now. After six months of hard work the body of the book is written, and we’ll be getting the final bits and pieces (figures, diagrams, glossary, case studies, etc.) out to the publisher over the next week or so.
Phew! It’s been a marathon… but worth it.
Estimated publication date in the UK and Ireland is very early 2009 with international markets following later next year.
Very exciting stuff!
Why write this book?
Understanding Digital Marketing is a book for anyone who want’s to take their marketing to the next level by making the leap to digital as it moves into the mainstream. It’s for small business owners, traditional marketers, entrepreneurs and business executives who want a comprehensive overview of online marketing that will help them to hit the ground running to promote their business on the Internet.
- Help people with little knowledge of digital marketing to get up-to-speed quickly
- Deliver the the basic know-how people need to work effectively with online marketing professionals
- Provide a solid foundation for business owners and entrepreneurs looking to implement their own Internet marketing campaigns
More news on publication dates and availability nearer the time – meanwhile, subscribe to the Digital Marketing Success RSS Feed or check back regularly for extracts, insight and news from the online marketing world. And don’t forget to let us have your feedback in the post comments.
Calvin & Damian!